This is a nice experiment and we are very curious to see, if it succeeds!
Evergreen just announced a GRI for the Transatlantic westbound trade in the middle of the strongest summer month, in August!
See here the details:
Trade: Europe to USA & Puerto Rico (EGLV 615)
Effective date: August 15, 2014 (carrier’s custody)
GRI quantum for all commodities:
USD 200 per 20′ Container
USD 300 per 40′ Container
USD 300 per 40′ High-Cube Container USD 300 per Reefer Container
The rate increase is valid for all existing Tariff Rates, Special Quotations, as well as Service Contracts.